AUSTRALIAN MADE SUSTAINABLE & ETHICAL KIDSWEAR
irritation free & perfect for sensitive skin
RECYCLED POLYESTER SWIMWEAR
As an early childhood educator with more than 25 years' experience, I've changed many nappies in my time! Ella & Maeve nappies are quick and easy to fit and are perfect for larger toddlers.Verified purchaser
Literally the only double row nappy I can get a gorgeous fit with! Love them!Verified purchaser
Absolutely love the LOSFM (large one size fits most). The very first larger nappy I ever used and it was love at first fit. They still fit my 4 year old.Verified purchaser
helping the planet, one baby at a time
Almost 800 million disposable nappies end up in landfill every year, with each nappy taking hundreds of years to breakdown. As conscious parents who care about preserving a beautiful world for our little ones to wander, explore & fall in love with, we have the power to make a better choice. That's why I created Ella & Maeve to provide parents, just like you and me, with a sustainable alternative to single use nappies, and a thoughtfully curated collection of ethical kidswear.
Every treasured item in our store is made right here in Australia, sustainably & ethically, so you can rest assured knowing you're doing right by the planet and you little one for generations to come.
Supporting Australian manufacturing is one of our core values and the traceability that comes with that is an element which we will never compromise on. The fair, ethical treatment of workers, their wages and safety during the manufacturing of our products is fundamental to our mission to leave this world a brighter place for generations to come.
Have you ever stopped to wonder what happens to all of those disposable nappies once they go in the bin? We certainly have which is why we created a premium, durable and larger fitting range of cloth nappies to leave this world in a better place for our littlest loves.
Did you know that it can take up to 500 years for a single disposable nappy to break down? This means that almost every single use nappy ever used is still sitting in landfill at this very moment, which is not a legacy we want to leave for our little ones.
Only the highest quality 100% organic cotton makes its way into our clothing line, resulting in buttery soft, chemical-free and durable clothes which are perfect for those little ones with skin sensitivities and eczema.
Using recycled fibres reduces reliance on virgin, raw materials and offers an alternative waste management solution. Our swimwear range is UPF50+ and made from GRS certified recycled polyester for the ultimate comfort, breathability and protection from the sun.
You won't find fancy packaging here! We truly care about our impact on the planet which is why all of our products are shipped in home compostable postage satchels. Our HQ is solar powered and also has a worm farm and compost bin.
Welcome to Ella & Maeve
As a Mum of two little ones, my passion for reusable nappies came after learning that it takes hundreds of years for single use nappies to breakdown in landfill. I was horrified that an estimated 3.5 million nappies make their way into a rubbish bin each day in Australia alone and I didn't want to leave that legacy for my children. After struggling to find a cloth nappy which was large enough to fit my daughter when she was 4 months old, I knew there had to be a better option. I wanted to be part of the change and bring an Australian made cloth nappy option to parents across Australia, so Ella & Maeve was born in 2019.
Since its inception, Ella & Maeve has morphed into a one-stop shop for Australian made cloth nappies and matching and complimentary non-toxic organic cotton clothing to nurture and grow with those most precious to you.