Our Story

Ella & Maeve is a proudly Australian owned small business operating from our home in Perth, Western Australia. Our collection of Australian made, reusable modern cloth nappies is curated to offer stylish designs, which will brighten every cloth nappy journey. Ella & Maeve was born out of a desire to provide an Australian made reusable cloth nappy option to parents across Australia with an aim to get more little bottoms into Australian made cloth nappies. Little did we know that what started out as a hobby to fill in time whilst on maternity leave, would quickly transform into a serious fabric addiction and a loyal following of customers.

Our personal cloth journey began when I found out we were expecting our first baby. I had always known that disposable nappies, and the single use plastic  they contain, are harmful to our environment. However, it wasn't until I started researching more widely that I realised just how long they take to break down in landfill where there is often very little light, oxygen and bacteria necessary to decompose materials. It is estimated that a single disposable nappy will take anywhere from 300-500 years to breakdown. With that time frame in mind, it's overwhelming to consider that every single disposable nappy ever used is still sitting in landfill at this very moment. What is even more devastating is the fact that in Australia alone, it is estimated that 3.5million  disposable nappies make their way into a rubbish bin each day.

Here at Ella & Maeve we are committed to lessening our impact on the planet which our future generations will inherit. We post all of our products in reusable and compostable mail bags when available to do so. We also utilise compostable packing tape and recycled paper. In addition, we have introduced our own worm farm and compost bin at our home to make the most of our waste products. It's safe to say that my rose garden is loving it!